Promotional marketing is one of the most cost-effective forms of advertising and the best at generating impressions.
According to the ASI Global Advertising Specialties Impressions Study, consumers are more likely to have a positive opinion of promotional products than internet advertising. Promotional marketing is one of the most cost-effective forms of advertising and the best at generating impressions.
Usefulness and attractiveness are very important in determining the effectiveness of promotional merchandise. People are more likely to wear eye-catching outerwear and apparel and keep useful products such as calendars, pens and travel mugs. The effectiveness of a promotional item can be measured by how much exposure it gets.
Therefore, marketers’ ultimate aim is getting to know their customers in order to provide them with promotional merchandise that they will enjoy using. The last thing you want is spending thousands of Euros on products that will be “filed” away. Most often than not, the wealth of options can be confusing, but a promotional marketing consultant should be able to help you make the right decision by taking into consideration your target audience and budget.
So let’s have a look at the most effective promotional products.
1. Personalised Calendars
29% of US consumers own promotional calendars with 76% of them displaying them in their homes or offices, which pretty much yields a year worth of advertising. It’s obvious at this stage that a high-quality calendar that meets your consumers’ needs outperforms any type of media advertising when it comes to the CPI (cost per impression). Plus, it’s quite inexpensive and can be easily customized.
2. Personalised T-Shirts
Never underestimate the marketing power of a branded T-shirt. Whether you own a store or run a conference, having your employees wear T-shirts branded with your company’s logo makes a lot of sense. Just think of your employees as walking advertisements for your business. Alternatively a T-shirt giveaway can be as effective, as long as you invest in good quality fabrics and keep your design simple and memorable.
I would even go as far as to suggest wearing your company’s branded T-shirts as much as you possibly can, as it will increase the exposure of your business - think Christmas parties, team building weekends, workshops, conferences, presentations etc. Getting creative and thinking outside the box is all you need to do.
3. Personalised Bags
Branded bags are a smart tactic of increasing brand visibility and they can play a huge role in a successful promotional marketing campaign. Out of all branded items, bags deliver the most impressions, with over 1,000 impressions per month on average, as they are most frequently used by consumers and kept for approximately 9 months, which is slightly longer than most promotional items.
4. Personalised Drinkware
According to a PPAI Research Study, drinkware is among the top 5 product preferences for consumers with 53% of U.S. consumers owning promotional drinkware, half of them using their branded drinkware 2-3 time a week. Drinkware, along with bags, calendars and desk accessories are considered to be the most useful promotional items, which makes them very popular among consumers.
5. Personalised Writing Instruments
From affordable ballpens and quirky pencils to high-end engraved styluses, there’s a plethora of writing instruments to choose from. Probably some of the most universal promotional items, branded writing instruments make for a great giveaway at a trade show or even at a high-executive level. According to The Effectiveness of Promotional Products study, writing instruments are among the most widely recalled promotional items, with 54% of respondents possessing them. Also, according to the same study, among the non-wearable branded merchandise, writing instruments produced the most impressions, with 363 per month.
So, how do you determine the best promotional products for your marketing campaign? First, get to know your target audience and what your customers would love to get. The more accurate your research is, the more effective your campaign will be. Secondly, establish your budget and the type of event you need the promotional items for – is it a conference, a workshop, or maybe a tradeshow? Every event comes with different marketing opportunities, so make sure you take everything into consideration when planning your promotional marketing campaign.
An effective promotional marketing campaign is the one where branded merchandise is wisely chosen, so as to set your brand apart and increase its visibility. It’s best to consult a promotional marketing specialist instead of deciding on your own. A specialist can do all the hard work for you, showcasing the most suitable items according to your budget, customers and campaign specifics. Don’t be afraid to think outside the box as the most memorable promotional items are often the most creative ones.
If you need help choosing the most appropriate promotional items for your next campaign, give us a shout today at 014141973 or email us at firstname.lastname@example.org. We’d love to hear from you! Alternatively, you can check out our online store here.
2. High End Low End: Which Promotional Items Work Best? A study by PPAI Research